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SOCIAL MEDIA
WORKSHOP

What you in
Workshop expects

1

Basics of social media strategy

Platforms, target groups & brand positioning
2

Content planning & creation

Strategic topic selection, storytelling & visual branding
3

Practical content production

Implement your own contributions with tools such as Canva & CapCut
4

Posting Strategy & Algorithm Knowledge

When and how to best publish content
5

Community Management

Interact with followers, increase engagement & master feedback
6

Performance analysis & optimization

Understanding key figures & adapting your strategy
7

Trends & Best Practices:

Current developments, viral content and how to always stay up-to-date
8

Individual strategy development

At the end of the day, you have a basic framework for your company
Ideal for beginners who want to use social media in a targeted, professional and trend-conscious way!

After this practice-oriented Workshop will you be able to:

1.
Develop your own social media strategy for your company
2nd
Plan, create and successfully publish content in a targeted manner
3rd
to strategically use the most important platforms (Instagram, TikTok, LinkedIn & Co.)
5th
To measure performance with relevant key figures and to identify optimization potential
4th
To actively interact with the community and increase engagement in a targeted manner
6th
Identify trends and current developments, use them for your company and exploit viral potential
7.
Put tools, best practices and trend analyses directly into practice
Ideal for beginners who want to use social media for their company in a structured, effective and always at the cutting edge.
PRICE OPTION A
CHF 100.-
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PRICE OPTION B
CHF 100.-
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PRICE OPTION C
CHF 100.-
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Target group

beginners with basic knowledge of social media

Social media managers

Self-employed and small businesses

PR and communications managers

Social media marketing managers

Content creators and influencers

Employees from agencies with a focus on social media

Social media workshop
CHF 690.-
Level: Basic/beginners
Duration: 8 hours
No or little previous experience in the area of social media
Fundamental interest and affinity for digital platforms
Familiar with popular social networks such as Instagram and TikTok
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